Be+Well New York

Mar 8, 2026 to Mar 10, 2026

New York City, NY | Javits Convention Center | Booth 1521

Be+Well | Beauty and Wellness Show has become the new name for the joining of two industry titans: The International Beauty Show (IBS) and International Esthetics, Cosmetics, and Spa Conference (IECSC). For over 100+ years, these iconic events have separately defined excellence in beauty and spa innovation and professional development. Now, they unite under Be+Well to create the most comprehensive beauty and wellness experience the industry has ever seen.

Eminence's Education Schedule

Masterclasses Featured at Be+Well New York

11:00 AM – 12:00 PM EST

Trainer: Brian Goodwin & Katie Rattray

When: Sunday, March 8, 2026

Room: 3D11

Wow Clients and Boost Retention with Superfood Ingredients + Effective Facial Massage Techniques

Feeling stuck in the treatment room with the same massage movements? Take massage treatments to the next level with active, therapeutic, results-driven superfood ingredients and Hungarian massage techniques! Hungarian massage combines the effects of lymphatic drainage, muscle-lifting and kneading, cross friction and tension reduction. The result is an instantly radiant complexion, smoothed wrinkles and a more youthful appearance. Unlock the secrets of these massage techniques to see an increase in results, client retention and sales! Includes a humorous live demonstration.

2:00 PM – 3:00 PM EST

Trainer: Brian Goodwin & Katie Rattray

When: Sunday, March 8, 2026

Room: 3D11

Tradition Meets Technology: Experience the Power of Advanced Facial Massage with Modern Modalities

Ready to make your treatments unforgettable? Discover how the time-honored art of Hungarian facial massage pairs seamlessly with today’s most in demand modalities to deliver extraordinary results your clients will rave about! This engaging class includes a massage facial demo and reveals how coveted Hungarian techniques and potent organic formulations can be combined with dermaplaning, microneedling, LED light therapy, microcurrent, and more, to boost circulation, enhance product absorption and encourage visibly firmer, brighter, smoother looking skin. Wow your clients with these techniques and elevate your treatments to the next level!

12:30 PM – 1:30 PM EST

Trainer: Brian Goodwin & Katie Rattray

When: Monday, March 9, 2026

Room: 3D11

The Power of Hungarian Massage and Stimulating Actives

You’ll be amazed how perfectly traditional Hungarian massage techniques pair with innovative active ingredients for healthier, younger-looking skin. Transform the overall appearance of the skin and discover the powerful effects of uniting stimulating Hungarian spices and targeted rejuvenation techniques to smooth, firm and revitalize skin, leaving clients thrilled with their results! This presentation includes an engaging live demonstration.

12:30 PM – 1:30 PM EST

Trainer: Brian Goodwin & Katie Rattray

When: Tuesday, March 10, 2026

Room: 3D11

Understand Acne and Rosacea While Uncovering the Best Natural Solutions for Problem Skin

Say goodbye to rosacea and make blemishes a thing of the past! Go below the skin’s surface to uncover the different causes of acne and gain a better understanding of the role that hormones, bacteria and lifestyle habits play in this often difficult-to-treat concern. In this fun and interactive presentation, learn how to continue your client's treatments with revolutionary home care solutions featuring natural, organic and Biodynamic® actives, offering the ultimate client experience with proven results.

About Our Masterclass Trainers

Brian Goodwin is an award-winning International Educator for Eminence Organic Skin Care. As a Master Medical Esthetician, Master Herbalist and Consultant, Brian leverages over 15 years of spa industry experience to bring fun, engaging education worldwide, training over 50,000 spa professionals throughout his career. Voted ‘Favorite Brand Educator’ in DERMASCOPE’s 2019 Aestheticians' Choice Awards, Brian has delivered influential trainings which continue to raise the bar for professional education and garner worldwide peer recognition. Brian embraces every opportunity to share his passion and guide industry professionals on their path to success. He has educated and consulted to more than 2,000 distinguished spas and has notably been invited to deliver keynotes at major industry events across North America.

Katie Rattray is a Licensed Esthetician and International Trainer with over two decades of hands-on experience in the industry. She has trained thousands of estheticians globally as part of the Éminence team and is passionate about sharing the powerful benefits of natural and organic ingredients. Katie loves helping spa professionals achieve visible results while growing a successful skin care business.

Full Education Schedule on Sunday, March 8, 2026

11:00 AM – 12:00 PM

Trainer: Brian Goodwin & Katie Rattray

When: Sunday, March 8, 2026

Room: 3D11

Wow Clients and Boost Retention with Superfood Ingredients + Effective Facial Massage Techniques

Feeling stuck in the treatment room with the same massage movements? Take massage treatments to the next level with active, therapeutic, results-driven superfood ingredients and Hungarian massage techniques! Hungarian massage combines the effects of lymphatic drainage, muscle-lifting and kneading, cross friction and tension reduction. The result is an instantly radiant complexion, smoothed wrinkles and a more youthful appearance. Unlock the secrets of these massage techniques to see an increase in results, client retention and sales! Includes a humorous live demonstration.

11:00 AM – 11:30 AM

When: Sunday, March 8, 2026

Room: Booth 1521

Naturally Minimize Your Pores

Clean pores are the gateway to overall skin health. Learn how to remove impurities with natural AHA exfoliation and discover the power of botanical pore-minimizing actives, clinically proven to refine skin texture.

12:00 PM – 12:30 PM

When: Sunday, March 8, 2026

Room: Booth 1521

Clear Away Acne with Probiotics and Encapsulated Salicylic Acid

Treat acne the natural way. Learn how to calm and alleviate breakouts with the powerful probiotic VitaSkin™ Clear Skin solution. For clients with moderate to severe acne, discover the proven Acne Advanced treatment system with time-release encapsulated salicylic acid technology.

1:00 PM – 1:30 PM

When: Sunday, March 8, 2026

Room: Booth 1521

Boost Skin Immunity

Need a boost? Learn how to strengthen the skin with potent organic ingredients and protect from harmful environmental stressors with innovative antioxidant-packed formulas. The perfect booster treatment for all skin types.

2:00 PM – 3:00 PM

Trainer: Brian Goodwin & Katie Rattray

When: Sunday, March 8, 2026

Room: 3D11

Tradition Meets Technology: Experience the Power of Advanced Facial Massage with Modern Modalities

Ready to make your treatments unforgettable? Discover how the time-honored art of Hungarian facial massage pairs seamlessly with today’s most in demand modalities to deliver extraordinary results your clients will rave about! This engaging class includes a massage facial demo and reveals how coveted Hungarian techniques and potent organic formulations can be combined with dermaplaning, microneedling, LED light therapy, microcurrent, and more, to boost circulation, enhance product absorption and encourage visibly firmer, brighter, smoother looking skin. Wow your clients with these techniques and elevate your treatments to the next level!

2:00 PM – 2:30 PM

When: Sunday, March 8, 2026

Room: Booth 1521

Natural and Organic Age Correction is the Future

Take your clients on a journey to ageless perfection. Discover the Age Corrective power of natural retinol alternatives, plant stem cells and leading botanical innovation, clinically proven to treat the signs of aging.

3:00 PM – 3:30 PM

When: Sunday, March 8, 2026

Room: Booth 1521

Rapidly Detoxify, Protect from the Elements and Slow Skin Aging

Combat the stresses of urban living with a relaxing retreat. Learn how the Pure Forest Collection harnesses the power of nature’s most potent botanical actives to combat accelerated aging, inflammation, and hyperpigmentation.

4:00 PM – 4:30 PM

When: Sunday, March 8, 2026

Room: Booth 1521

Antioxidant Super Food for the Skin

Learn about the latest innovation of super foods for the skin and discover advanced age prevention and correction. Feed the skin with the powerhouse combination of Vitamins C+E in the Potent C+E Collection. Breakthrough botanical technology delivers a stabilized infusion of antioxidants to the skin for supreme defense against free radicals, unparalleled healing ability and collagen boosting power. Discover nature’s true potential and help your clients achieve firmer, brighter and younger-looking skin.

Meet Our Booth Trainers

Reba Gaines began her career in the beauty industry as a nail technician over 35 years ago. She enjoyed the interpersonal relationships that she formed with her clients, which led her to pursue a long-held passion for skin care by becoming a certified esthetician. While working as a Training Specialist with Eminence Organics, Reba has mastered the art of providing a high-end education and spa experience through her extensive product knowledge and dedication to the brand.

Charlee Vander Berg has been an Eminence Regional Sales & Education Representative since 2007. With over 20 years of experience in the skin care industry as a Licensed Esthetician and Certified Massage Therapist, she understands the inner workings of day spas, destination spas, medical spas and plastic surgery centers. Charlee’s passion for skin care education paired with her vast knowledge of advanced treatments and relaxing therapies guarantees you’ll receive the best-of-the-best during her informative training sessions!

Full Education Schedule on Monday, March 9, 2026

11:00 AM – 11:30 AM

When: Monday, March 9, 2026

Room: Booth 1521

Discover Ageless Radiance

Firm and revitalize mature skin, naturally. Discover the power of antioxidant-rich super fruits and ultra-hydrating botanical hyaluronic acid with the VitaSkin™ Firm Skin solution.

12:00 PM – 12:30 PM

When: Monday, March 9, 2026

Room: Booth 1521

Renew Your Rosacea Treatments

Do your clients suffer from rosacea? Dive into the causes of this common condition and discover the natural, effective VitaSkin™ Calm Skin solution to reduce the appearance of redness, calm inflammation and soothe sensitive skin.

12:30 PM – 1:30 PM

Trainer: Brian Goodwin & Katie Rattray

When: Monday, March 9, 2026

Room: 3D11

The Power of Hungarian Massage and Stimulating Actives

You’ll be amazed how perfectly traditional Hungarian massage techniques pair with innovative active ingredients for healthier, younger-looking skin. Transform the overall appearance of the skin and discover the powerful effects of uniting stimulating Hungarian spices and targeted rejuvenation techniques to smooth, firm and revitalize skin, leaving clients thrilled with their results! This presentation includes an engaging live demonstration.

1:00 PM – 1:30 PM

When: Monday, March 9, 2026

Room: Booth 1521

Join the Natural Peel Revolution

Rival popular synthetic chemical peels with the powerful Arctic Berry Peel & Peptide Illuminating System. In just 3 steps, this innovative professional peel and peptide system treats signs of aging and hyperpigmentation, while calming inflammation to reveal radiant skin.

2:00 PM – 2:30 PM

When: Monday, March 9, 2026

Room: Booth 1521

Create Immediate and Lasting Benefits with a Triple Boost of Vitamin C and Powerful Marine Actives

Vitamins and botanical actives are the secret to revitalized skin. Learn how to protect and revitalize all skin types with an ultra-hydrating, antioxidant-rich treatment featuring Vitamin C, Vitamin E and powerful marine actives to reveal a beautiful, smooth complexion.

3:00 PM – 3:30 PM

When: Monday, March 9, 2026

Room: Booth 1521

Erase Pigmentation with Alternatives to Hydroquinone

Brighten an uneven complexion the natural way. Learn how to fade age spots, combat hyperpigmentation and even overall skin tone with the clinically proven VitaSkin™ Bright Skin solution.

4:00 PM – 4:30 PM

When: Monday, March 9, 2026

Room: Booth 1521

Clear Away Acne with Probiotics and Encapsulated Salicylic Acid

Treat acne the natural way. Learn how to calm and alleviate breakouts with the powerful probiotic VitaSkin™ Clear Skin solution. For clients with moderate to severe acne, discover the proven Acne Advanced treatment system with time-release encapsulated salicylic acid technology.

Meet Our Booth Trainers

Reba Gaines began her career in the beauty industry as a nail technician over 35 years ago. She enjoyed the interpersonal relationships that she formed with her clients, which led her to pursue a long-held passion for skin care by becoming a certified esthetician. While working as a Training Specialist with Eminence Organics, Reba has mastered the art of providing a high-end education and spa experience through her extensive product knowledge and dedication to the brand.

Charlee Vander Berg has been an Eminence Regional Sales & Education Representative since 2007. With over 20 years of experience in the skin care industry as a Licensed Esthetician and Certified Massage Therapist, she understands the inner workings of day spas, destination spas, medical spas and plastic surgery centers. Charlee’s passion for skin care education paired with her vast knowledge of advanced treatments and relaxing therapies guarantees you’ll receive the best-of-the-best during her informative training sessions!

Full Education Schedule on Tuesday, March 10, 2026

11:00 AM – 11:30 AM

When: Tuesday, March 10, 2026

Room: Booth 1521

Natural and Organic Age Correction is the Future

Take your clients on a journey to ageless perfection. Discover the Age Corrective power of natural retinol alternatives, plant stem cells and leading botanical innovation, clinically proven to treat the signs of aging.

12:00 PM – 12:30 PM

When: Tuesday, March 10, 2026

Room: Booth 1521

Explore the Power of Hungarian Massage

It’s all in the technique. Go beyond treating the skin's surface and discover firsthand how advanced Hungarian massage techniques can erase fine lines and wrinkles, reduce inflammation and increase product penetration instantly.

12:30 PM – 1:30 PM

Trainer: Brian Goodwin & Katie Rattray

When: Tuesday, March 10, 2026

Room: 3D11

Understand Acne and Rosacea While Uncovering the Best Natural Solutions for Problem Skin

Say goodbye to rosacea and make blemishes a thing of the past! Go below the skin’s surface to uncover the different causes of acne and gain a better understanding of the role that hormones, bacteria and lifestyle habits play in this often difficult-to-treat concern. In this fun and interactive presentation, learn how to continue your client's treatments with revolutionary home care solutions featuring natural, organic and Biodynamic® actives, offering the ultimate client experience with proven results.

1:00 PM – 1:30 PM

When: Tuesday, March 10, 2026

Room: Booth 1521

Boost Skin Immunity

Need a boost? Learn how to strengthen the skin with potent organic ingredients and protect from harmful environmental stressors with innovative antioxidant-packed formulas. The perfect booster treatment for all skin types.

2:00 PM – 2:30 PM

When: Tuesday, March 10, 2026

Room: Booth 1521

Naturally Minimize Your Pores

Clean pores are the gateway to overall skin health. Learn how to remove impurities with natural AHA exfoliation and discover the power of botanical pore-minimizing actives, clinically proven to refine skin texture.

Meet Our Booth Trainers

Reba Gaines began her career in the beauty industry as a nail technician over 35 years ago. She enjoyed the interpersonal relationships that she formed with her clients, which led her to pursue a long-held passion for skin care by becoming a certified esthetician. While working as a Training Specialist with Eminence Organics, Reba has mastered the art of providing a high-end education and spa experience through her extensive product knowledge and dedication to the brand.

Charlee Vander Berg has been an Eminence Regional Sales & Education Representative since 2007. With over 20 years of experience in the skin care industry as a Licensed Esthetician and Certified Massage Therapist, she understands the inner workings of day spas, destination spas, medical spas and plastic surgery centers. Charlee’s passion for skin care education paired with her vast knowledge of advanced treatments and relaxing therapies guarantees you’ll receive the best-of-the-best during her informative training sessions!