Be+Well Florida
Aug 30, 2026 to Aug 31, 2026
Fort Lauderdale, FL | Broward County Convention Center | Booth #507
Be+Well | Beauty and Wellness Show has become the new name for the joining of two industry titans: The International Beauty Show (IBS) and International Esthetics, Cosmetics, and Spa Conference (IECSC). For over 100+ years, these iconic events have separately defined excellence in beauty and spa innovation and professional development. Now, they unite under Be+Well to create the most comprehensive beauty and wellness experience the industry has ever seen.
Eminence's Education Schedule
Masterclasses Featured at Be + Well Florida
11:00 AM – 12:00 PM
Trainer: Brian Goodwin
When: Sunday, August 30, 2026
Room: 160A
Tradition Meets Technology: Experience the Power of Advanced Facial Massage with Modern Modalities
Ready to make your treatments unforgettable? Discover how the time-honored art of Hungarian facial massage pairs seamlessly with today’s most in demand modalities to deliver extraordinary results your clients will rave about! This engaging class includes a massage facial demo and reveals how coveted Hungarian techniques and potent organic formulations can be combined with dermaplaning, microneedling, LED light therapy, microcurrent, and more, to boost circulation, enhance product absorption and encourage visibly firmer, brighter, smoother looking skin. Wow your clients with these techniques and elevate your treatments to the next level!
2:00 PM – 3:00 PM
Trainer: Brian Goodwin
When: Sunday, August 30, 2026
Room: 160A
Treat & Prevent Hyperpigmentation with Natural Alternatives to Hydroquinone
Battling with stubborn dark spots? Uncover the key to prevent and erase hyperpigmentation. Learn why natural, organic and Biodynamic® ingredients are all the rage as Eminence Organic Skin Care brings you state-of-the-art natural alternatives to effectively treat hyperpigmentation in this entertaining masterclass. Amaze your clients with the results and keep them coming back for more!
1:00 PM – 2:00 PM
Trainer: Brian Goodwin
When: Monday, August 31, 2026
Room: 160A
The Power of Hungarian Massage and Stimulating Actives
You’ll be amazed how perfectly traditional Hungarian massage techniques pair with innovative active ingredients for healthier, younger-looking skin. Transform the overall appearance of the skin and discover the powerful effects of uniting stimulating Hungarian spices and targeted rejuvenation techniques to smooth, firm and revitalize skin, leaving clients thrilled with their results! This presentation includes an engaging live demonstration.
About Our Masterclass Trainer
Brian Goodwin is an award-winning International Educator for Eminence Organic Skin Care. As a Master Medical Esthetician, Master Herbalist and Consultant, Brian leverages over 15 years of spa industry experience to bring fun, engaging education worldwide, training over 50,000 spa professionals throughout his career. Voted ‘Favorite Brand Educator’ in DERMASCOPE’s 2019 Aestheticians' Choice Awards, Brian has delivered influential trainings which continue to raise the bar for professional education and garner worldwide peer recognition. Brian embraces every opportunity to share his passion and guide industry professionals on their path to success. He has educated and consulted to more than 2,000 distinguished spas and has notably been invited to deliver keynotes at major industry events across North America.
Full Education Schedule on Sunday, August 30, 2026
10:30 AM – 11:00 AM
When: Sunday, August 30, 2026
Room: Booth #507
Clear Away Acne with Probiotics and Encapsulated Salicylic Acid
Treat acne the natural way. Learn how to calm and alleviate breakouts with the powerful probiotic VitaSkin™ Clear Skin solution. For clients with moderate to severe acne, discover the proven Acne Advanced treatment system with time-release encapsulated salicylic acid technology.
11:00 AM – 12:00 PM
Trainer: Brian Goodwin
When: Sunday, August 30, 2026
Room: 160A
Tradition Meets Technology: Experience the Power of Advanced Facial Massage with Modern Modalities
Ready to make your treatments unforgettable? Discover how the time-honored art of Hungarian facial massage pairs seamlessly with today’s most in demand modalities to deliver extraordinary results your clients will rave about! This engaging class includes a massage facial demo and reveals how coveted Hungarian techniques and potent organic formulations can be combined with dermaplaning, microneedling, LED light therapy, microcurrent, and more, to boost circulation, enhance product absorption and encourage visibly firmer, brighter, smoother looking skin. Wow your clients with these techniques and elevate your treatments to the next level!
11:30 AM – 12:00 PM
When: Sunday, August 30, 2026
Room: Booth #507
Rapidly Detoxify, Protect from the Elements and Slow Skin Aging
Combat the stresses of urban living with a relaxing retreat. Learn how the Pure Forest Collection harnesses the power of nature’s most potent botanical actives to combat accelerated aging, inflammation, and hyperpigmentation.
12:30 PM – 1:00 PM
When: Sunday, August 30, 2026
Room: Booth #507
Renew Your Rosacea Treatments
Do your clients suffer from rosacea? Dive into the causes of this common condition and discover the natural, effective VitaSkin™ Calm Skin solution to reduce the appearance of redness, calm inflammation and soothe sensitive skin.
1:30 PM – 2:00 PM
When: Sunday, August 30, 2026
Room: Booth #507
Create Immediate and Lasting Benefits with a Triple Boost of Vitamin C and Powerful Marine Actives
Vitamins and botanical actives are the secret to revitalized skin. Learn how to protect and revitalize all skin types with an ultra-hydrating, antioxidant-rich treatment featuring Vitamin C, Vitamin E and powerful marine actives to reveal a beautiful, smooth complexion.
2:00 PM – 3:00 PM
Trainer: Brian Goodwin
When: Sunday, August 30, 2026
Room: 160A
Treat & Prevent Hyperpigmentation with Natural Alternatives to Hydroquinone
Battling with stubborn dark spots? Uncover the key to prevent and erase hyperpigmentation. Learn why natural, organic and Biodynamic® ingredients are all the rage as Eminence Organic Skin Care brings you state-of-the-art natural alternatives to effectively treat hyperpigmentation in this entertaining masterclass. Amaze your clients with the results and keep them coming back for more!
2:30 PM – 3:00 PM
When: Sunday, August 30, 2026
Room: Booth #507
Naturally Minimize Your Pores
Clean pores are the gateway to overall skin health. Learn how to remove impurities with natural AHA exfoliation and discover the power of botanical pore-minimizing actives, clinically proven to refine skin texture.
3:30 PM – 4:00 PM
When: Sunday, August 30, 2026
Room: Booth #507
Explore the Power of Hungarian Massage
It’s all in the technique. Go beyond treating the skin's surface and discover firsthand how advanced Hungarian massage techniques can erase fine lines and wrinkles, reduce inflammation and increase product penetration instantly.
Meet Our Booth Trainers
Leia Rodas has shared her passion for Eminence Organics Skin Care since graduating from esthetics school 8 years ago. She began her solo esthetician journey in 2018 as an Eminence Spa Partner, and throughout her years in the aesthetics industry, has found her unique approach to skin care and has been successfully helping clients and estheticians by providing custom treatments and education.
Nathan LeClair has been passionate about skincare and wellness since his early teens. After discovering Eminence Organics in 2014, he was inspired to pursue a career in medical esthetics and later shared his passion by educating future estheticians at Aveda Institute. Today, Nathan proudly serves as a Regional Educator & Sales Representative, supporting spa partners throughout Central Florida with education, business development, and customized skincare solutions.
Full Education Schedule on Monday, August 31, 2026
10:30 AM – 11:00 AM
When: Monday, August 31, 2026
Room: Booth #507
Natural and Organic Age Correction is the Future
Take your clients on a journey to ageless perfection. Discover the Age Corrective power of natural retinol alternatives, plant stem cells and leading botanical innovation, clinically proven to treat the signs of aging.
11:30 AM – 12:00 PM
When: Monday, August 31, 2026
Room: Booth #507
Spice Up Your Treatments and Wow Your Clients with Hungarian Actives
Warm and wonderful results, naturally. Learn about signature warming treatments formulated with Hungarian spices such as cinnamon, spicy paprika and nettle, to increase blood flow, detoxify, instantly plump and treat acne.
12:30 PM – 1:00 PM
When: Monday, August 31, 2026
Room: Booth #507
Boost Skin Immunity
Need a boost? Learn how to strengthen the skin with potent organic ingredients and protect from harmful environmental stressors with innovative antioxidant-packed formulas. The perfect booster treatment for all skin types.
1:00 PM – 2:00 PM
Trainer: Brian Goodwin
When: Monday, August 31, 2026
Room: 160A
The Power of Hungarian Massage and Stimulating Actives
You’ll be amazed how perfectly traditional Hungarian massage techniques pair with innovative active ingredients for healthier, younger-looking skin. Transform the overall appearance of the skin and discover the powerful effects of uniting stimulating Hungarian spices and targeted rejuvenation techniques to smooth, firm and revitalize skin, leaving clients thrilled with their results! This presentation includes an engaging live demonstration.
1:30 PM – 2:00 PM
When: Monday, August 31, 2026
Room: Booth #507
Join the Natural Peel Revolution
Rival popular synthetic chemical peels with the powerful Arctic Berry Peel & Peptide Illuminating System. In just 3 steps, this innovative professional peel and peptide system treats signs of aging and hyperpigmentation, while calming inflammation to reveal radiant skin.
2:30 PM – 3:00 PM
When: Monday, August 31, 2026
Room: Booth #507
Discover Ageless Radiance
Firm and revitalize mature skin, naturally. Discover the power of antioxidant-rich super fruits and ultra-hydrating botanical hyaluronic acid with the VitaSkin™ Firm Skin solution.
Meet Our Booth Trainers
Leia Rodas has shared her passion for Eminence Organics Skin Care since graduating from esthetics school 8 years ago. She began her solo esthetician journey in 2018 as an Eminence Spa Partner, and throughout her years in the aesthetics industry, has found her unique approach to skin care and has been successfully helping clients and estheticians by providing custom treatments and education.
Nathan LeClair has been passionate about skincare and wellness since his early teens. After discovering Eminence Organics in 2014, he was inspired to pursue a career in medical esthetics and later shared his passion by educating future estheticians at Aveda Institute. Today, Nathan proudly serves as a Regional Educator & Sales Representative, supporting spa partners throughout Central Florida with education, business development, and customized skincare solutions.
"Brian was fantastic! Very informative, attention-grabbing, fun class! Amazing!"
Recent comments from Brian's Masterclasses