Searching for ways to create more abundance in your spa practice? Add-on treatments are a perfect way to offer clients new exciting options for wellness. From scalp massages to eye treatments, a spa add-on service also gives the staff some vital recovery time for their body to relax in between their physically demanding facial treatments and massage work.
If you’re in need of spa service ideas to help your sales soar, and enhance your client’s experience, try out these product recommendations, selling techniques and spa service ideas to keep your appointment book full and your revenue growing.
Why Suggest Spa-Add On Services?
A spa add-on service is extremely effective for a few reasons. Firstly, add-on services leverage your current base of loyal customers, making this a powerful way to sell a higher volume of services. It’s much easier to sell to your current customers than to a new customer.
Secondly, offering add-on spa services provides you crucial down time from the physically demanding work and protects the body from repetitive stress.
Most importantly, the addition of spa services and treatments greatly enhance a client’s experience. Unfortunately, many spa managers worry that suggesting additional services will push clients away. This fear is unnecessary, particularly if you can fine tune your methods with some simple steps.
How To Enhance Your Client’s Spa Experience (And Your Bottom Line)
Finding ways to improve the customer experience means happier customers who will spread the word (free marketing!). One way is suggesting helpful add-on treatments because you are showcasing how you paid attention to the customer and are contantly thinking about ways to elevate their experience. Here are three steps on how to suggest add-ons effectively.
Step 1: Zero In On A Client’s Needs
Those who seek spa treatments may do so because they have a problem they need addressing. The key to avoid sounding pushy is to make an inviting, relevant recommendation based on what a client genuinely needs. Listen carefully to their issues, lifestyle and preferences to provide them with new products and add-on treatments.
If a customer is already thrilled with the service, they’re likely to welcome a customized recommendation. Even if only for the sake of convenience, a customer who is already at the spa is more open to hearing about other services that are on offer.
When helping clients determine the perfect add-on treatment for their individual needs, you may find that they can’t describe what they’re looking for, what their concerns are or, conversely, understand the treatments you’re suggesting. To help communication, check out this handy guide we’ve collated to define the most commonly questioned professional skin care terms and treatments.
If you can recommend a service that addresses the client’s problem, while remaining helpful (remembering that a customer has come to enjoy some pampering and relaxation), then you might notice an uptick in add-on purchases.
Step 2: Suggest Add-On Treatments At The Appropriate Time
Suggesting other treatments while the service is being done may not be the best time to do so as it reduces the atmosphere. One opportunity is when a client is booking the service. You can recommend complementary products or services based on what they are booking. Another option is to ask if there are any other treatments they have been looking at. Alternatively, there is a chance to chat to your customer as you walk to the front desk and suggest services they might like for next time.
Step 3: Advertising And Promotions
Use email marketing and social media to promote your add-on treatments and get the word out on what you offer. For example, using a platform like Facebook Ads means you can place advertising in front of targeted segments of the population who are likely to be interested in spa treatments. The ads can be very specific, and you can segment by age, location, interests and purchasing behavior.
If you have a large email database, why not send out an email one to two times a week to promote your treatments and add-ons? This is a simple way to raise awareness around the different services you offer that people may not even be aware of!
The Best Add-On Treatments To Enhance A Client’s Spa Experience
Now that you’re refreshed on how to promote your add-on treatments, we have some ideas around services you can recommend to a customer, depending on their requirements.
If your client is dealing with back acne or blemishes, you can offer them a back facial, reminding them of the skin and relaxation benefits they would enjoy. You'll also want to explain how a facial for the back is similar to a regular facial in that you cleanse, exfoliate, extract, mask and moisturize.
A gentle cleanser we recommend for a back facial is the Charcoal Exfoliating Gel Cleanser. Perfect for normal to oily skin types, you can wash away impurities and remove excess oil. You simply mix a small amount of product with water in your hands, apply and massage gently with fingertips in a circular motion before you rinse thoroughly and pat dry.
You can also use the Clear Skin Probiotic Masque, which contains cooling cucumber and refining yogurt. This mask exfoliates and eliminates the appearance of blemishes.
Finish with the Stone Crop Body Oil, infused with arnica and ideal for massage or moisturizing. This fast-absorbing oil has a lovely stone crop scent and leaves a matte satin finish suited to both male and female clientele.
Hand Or Foot Massage With Paraffin Wax Treatment
Do you notice that your client is dealing with dry, cracked hands and feet? An esthetician or massage therapist can easily enhance a service by adding a foot scrub, followed by a foot massage. This is also an opportunity to explain to a client the therapeutic benefits of a paraffin wax treatment applied to hands or feet as a good way to treat those often neglected, hard-to-reach areas.
Start off with the Mangosteen Lactic Pro Peel 10% which smooths out the skin by removing dead skin cells. Follow up with the Stone Crop Revitalizing Body Scrub, which gently exfoliates the skin with the invigorating benefits of rock salt. End with an application of the Mangosteen Body Lotion, a beautiful massage cream suited for all skin types. It contains lactic acid which encourages cell turnover and brings new skin to the surface. You can also finish with our Mangosteen Replenishing Hand Cream which contains a Lactic Acid Complex to further exfoliate the hands. Finally, give the cuticles some attention with the Wildflower Ultralight Oil, easily absorbed into skin and leaving a smooth satin finish.
For extra dry areas, the Rosehip & Lemongrass Repair Balm contains a Natural Repair Complex for dry skin. You can apply a small amount to affected areas as often as required.
Is your client frustrated with undereye bags or puffiness? We recommend the award-winning Neroli Age Corrective Eye Serum to simultaneously provide hydration while fighting the appearance of fine lines, wrinkles and crow’s feet.
The Marine Flower Peptide Eye Cream helps with puffiness and brightens those pesky dark undereye circles while reducing the signs of aging.
If you're looking to treat the lips, this three-step lip treatment is designed as an add-on treatment for a facial. During the exfoliation stage of a facial, apply the Citrus Enzyme Lip Exfoliator. Next, to soothe the skin, apply our Lip Comfort Plumping Masque. As the last step of a facial, dab on the Citrus Lip Balm for plumping and hydration. It’s petroleum-free and treats the lips with shea butter and sunflower seed oil.
The Wildflower Ultralight Oil not only heals dry cuticles, it also works for a scalp massage. You can suggest this additional service and remind customers that scalp massages can be an effective stress and tension reliever. This product’s formula contains evening primrose oil, primula oil, echinacea oil and linden flower, which leaves the scalp feeling nourished.
Let us know in the comments below which add-on treatment or product is providing you with the most success at your spa. You can also reach out to us on social media - we would love to hear about your positive results!