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Normal Skin: What It Is & How To Care For It

Normal skin is best defined as what it is not: neither oily nor dry, rarely sensitive and not particularly problematic. With such a complexion, you may be inclined to just let it be. Why mess with perfection, right? Wrong. Even normal skin needs a bit of love and attention. Read on to learn all about your normal skin type and how to care for it properly.

What Is “Normal” Skin?

Skin is generally classified as “normal” if it isn’t overly oily or dry and doesn’t face any persistent skin concerns or conditions. This well-balanced skin type has even levels of moisture and hydration, uniform texture and no obvious problem areas (in other words, you’ve hit the skin care jackpot). That said, normal skin can experience slight variations in oiliness and dryness - and even the occasional breakout - when exposed to environmental stressors like UV rays and pollution.

skin types infographic

Normal skin characteristics include:

  • Balanced oil production
  • Barely visible pores
  • Minor breakouts (if any)
  • Minimal sensitivity
  • Even skin tone
  • Smooth texture

How To Care For Normal Skin

Normal skin may not have obvious problems, but it still requires proper care to stay healthy and youthful. Caring for normal skin takes a three-pronged approach: Treat immediate issues, maintain your skin’s health and protect your skin from future damage.


Treat your skin according to its needs of the moment. You can make minor adjustments to your skin care routine to tackle intermittent dryness or oiliness as well as target the odd dark spot or blemish. Feeling dry? Swap your lightweight moisturizer for a richer formula. Blemish emerging? Add a spot treatment to your nightly routine. Pick products that you can easily incorporate into your skin care routine so you can make these quick game-time decisions.


No immediate skin concerns or conditions to address? You’re not off the hook - yet. Even normal skin requires proper care to maintain its healthy glow. Consider oral hygiene: You may have a perfect set of teeth, but you still have to brush and floss daily as well as make routine trips to the dentist to keep your chompers strong and healthy. The same goes for skin care!


Key to keeping up your skin’s health is protecting it from drying environmental stressors. UV rays, blue light radiation and pollution expose skin to free radicals - unstable and highly reactive molecules that damage otherwise healthy cells. Over time, cumulative exposure leads to premature skin aging and the development of fine lines, wrinkles and dark spots. You can protect your skin by minimizing exposure, adjusting your lifestyle habits and adding SPF and antioxidant-rich products to your skin care routine.

Normal Skin Care Routine

Part of keeping normal skin strong and healthy is choosing the right products. Here is what Eminence Organics Product Support Representative and Certified Esthetician Alicia Hawthorne recommends for a normal skin care routine:

1. Cleanser

For normal skin, Alicia says that “choosing a cleanser is more to do with preference because a normal skin type can do well with a gel, cream or oil cleanser.” Her picks are:

Gel Cleanser: Stone Crop Gel Wash

This gentle gel cleanser washes away impurities without stripping the skin of moisture. Stone crop, chamomile and shea butter combine to hydrate, brighten and balance the complexion.

Cream Cleanser: Lemon Cleanser

If your normal skin experiences the odd bout of dryness, try a cream cleanser. Our Lemon Cleanser includes lemon and herb oils to hydrate, tone and soften skin.

Oil Cleanser: Stone Crop Cleansing Oil

For a normal-to-oily complexion, try an oil-based cleanser like Eminence Organics Stone Crop Cleansing Oil. This non-greasy cleansing oil lifts away impurities and excess oil for a fresh complexion. Watch this video to learn how to add a cleansing oil to your skin care routine:


2. Toner

Cleansing and toning work together like shampoo and conditioner: Toning completes the cleansing process by providing hydration, moisture and essential nutrients to keep your skin as healthy as possible. For normal skin, try a hydrating facial mist that will keep skin fresh and dewy all day long.

3. Serum

Antioxidants are essential for protecting your skin from the inflammation and damage caused by free radicals and oxidative stress. You can protect your complexion from the appearance of drying environmental stress by adding an antioxidant-rich serum to your daily skin care routine. Alicia’s pick: Eminence Organics Citrus & Kale Potent C+E Serum.

4. Moisturizer

All skin types require moisture to stay soft, supple and protected. Moisturizing supports the skin’s natural lipid barrier, helping it to better retain moisture and repel external irritants and stressors. Again, the consistency you choose comes down to preference:

Light: Red Currant Protective Moisturizer SPF 32

For a lightweight option with added sun defense, try our Red Currant Protective Moisturizer SPF 32. In addition to providing broad-spectrum protection, this SPF moisturizer balances oil and minimizes the look of fine lines and wrinkles.

Medium: Arctic Berry Peptide Radiance Cream

If you prefer a medium consistency, reach for the Arctic Berry Peptide Radiance Cream. This daily moisturizer features an exclusive Peptide Illuminating Complex to smooth wrinkles and firm skin.

Rich: Coconut Age Corrective Moisturizer

For a richer cream, Alicia recommends our Coconut Age Corrective Moisturizer. It is infused with coconut oil and water, a Natural Retinol Alternative and PhytoCellTec™ Swiss Green Apple Stem Cells to firm, plump and tighten skin.

5. Eye Cream

Last but not least, eye cream. Alicia tells us: “Everyone should be wearing an eye cream! The Wild Plum Eye Cream would be a fabulous choice for normal skin. It is rich in Vitamin K (from iron-rich wild plum) to reduce the look of dark circles.”

Do you have a “normal” complexion? We’d love to hear how you care for your skin’s needs! Share your thoughts with us in the comments below and join the conversation on social media.