Tradeshows present plenty of opportunities to grow and develop your spa business. From networking and building connections to having hands-on experience with products and experiencing top of the line education, attending a tradeshow is a great way to stay on top of industry trends and keep your staff motivated. Keep reading to learn why we recommend visiting Eminence Organics at your next tradeshow.
Make Connections: Meet Spa Professionals In Person
One of the greatest benefits of attending a tradeshow is the relationships you make on the show floor. At a tradeshow, you have the opportunity to network and make connections with like-minded brands, industry leaders and other spa professionals. Don’t be afraid to be bold and ask questions! This is the time to identify opportunities, collect information and think big about your business.
You can cement relationships and discuss new and better ways to operate and increase profits. It’s hard to do that via a telephone or email relationship. It’s that total dynamic of being there in person.
Angela Cortright of Eminence Organics partner spa, Spa Gregorie’s, tells DAYSPA: “There are always products or services you might not be aware of to discover, but probably even more important is the opportunity for face time with people you know, or would like to know. You can cement relationships and discuss new and better ways to operate and increase profits. It’s hard to do that via a telephone or email relationship. It’s that total dynamic of being there in person.”
As an esthetician, you may use our professional skin care products every day in your spa, but this is your chance to get to know us even better. Here, you have the opportunity to meet our team and trainers in person and find the answers to your burning questions, straight from the source.
Tip: Prepare your questions ahead of time and collect contact information so you can continue the relationship after the show.
Hands-On Experience: Try New Products & Tools
It’s crucial for you to keep up with what’s trending in the beauty industry. Spa tradeshows are a great place to experiment with cutting-edge products and innovations. Nothing replaces hands-on experience and most vendors will give you the chance to test-drive their products and tools.
When you visit Eminence Organics at a tradeshow, you have the chance to try out the skin care stars from our latest launch, or take the time to explore our tried-and-true classics. We encourage you to play with our results-driven natural, organic and Biodynamic® skin care products, taking in their textures, scents and applications.
It is by far the utmost superior, informative, beneficial and skin-changing organic natural skin care line in the world. The supreme high quality of active ingredients and viable nutrients that are just waiting to feed your skin are remarkable.
Valerie Dayton Woycheshin tells us on Facebook: “I’ve had the amazing opportunity to personally and professionally use Eminence for the last 10 years! It is by far the utmost superior, informative, beneficial and skin-changing organic, natural skin care line in the world. The supreme high quality of active ingredients and viable nutrients that are just waiting to feed your skin are remarkable. Eminence has changed my skin as well as the thousands of clients I’ve used it on over the last 10 years!”
Professional Development: Expand Your Skills & Knowledge
There’s a reason the skin care industry has voted Eminence Organics the Favorite For Product Education ten years in a row. We are dedicated to building knowledge and skills through education and, as beauty professionals have declared year after year, our training programs are the best in the industry.
Every year, our award-winning Education team provides thousands of hours of learning sessions to over 40,000 spa professionals worldwide. Their passionate dedication is unparalleled in the industry and allows us to deliver what The Keystone Lodge deems “an extraordinary, uncompromised level of education.”
When you visit us at a tradeshow, you have the opportunity to experience our award-winning education first-hand. Whether you attend one of our popular masterclasses or a product demo at our booth, our training team is there to help further your knowledge and expand your skillset.
Eminence Organics masterclasses are some of the best in the industry. These sessions are a crowd favorite, blending first-class education with Hungarian-inspired treatment techniques. Our educators combine years of experience with a humorous and entertaining presentation style to make learning fun, engaging and most of all - memorable.
Caroline Morgan, a North Carolina esthetician tells us: “This was probably the most valuable class I attended at IECSC as far as directly affecting my practice. It made me excited to get back into the treatment room and try out the techniques.”
Masterclasses are taught by spa industry icon Boldijarre Koronczay and Dermascope’s Aesthetician’s Choice Award winner for Best Brand Educator, Brian Goodwin.
Our company president, Boldijarre Koronczay, has personally trained over a quarter of a million estheticians and spa professionals in the past two decades. His humorous and entertaining presentation style, combined with his knowledge and technical skill, makes his masterclasses a must-see at industry events. Boldijarre’s talent and reputation as a Master Esthetician has attracted A-list celebrity clientele including Channing Tatum, Katherine Heigl, Ruby Rose, Jessica Biel and Oscar winner Marcia Gay Harden.
Brian Goodwin is an International Educator for Eminence Organics. A Master Medical Esthetician and Master Herbalist with over fourteen years of experience, Brian specializes in trainings that are passionate, fun and educational. He has had the honor of educating and consulting over 2,000 distinguished spas, guiding them towards finding success in both educational and business growth.
Tip: Space is limited! Arrive at our masterclasses early so you don’t miss out.
Trainings & Product Demos
If you can’t make it to one of our masterclasses, you can always attend one of the amazing training sessions at our booth. Here, you can see our award-winning Skin Care Trainers in action, presenting live treatment techniques and product demonstrations. Recent topics have included:
- Natural And Organic Age Correction
- Boost Your Skin’s Immunity
- Combination Skin Solutions
- Clear Away Acne Using Probiotics
- Reduce Skin Sensitivity And Rosacea With Healing Herbs
- Erase Pigmentation With Natural Hydroquinone Alternative
Motivate Your Employees: Boost Their Job Satisfaction
Sending your staff to tradeshows is a great way to keep them engaged and motivated. Attending a tradeshow gives them the opportunity to network with their peers, learn from industry experts and upgrade their skills and knowledge. Not only will it support their personal and professional development, but their growth will amplify your success as a business.
Eminence Organics partner spa, Burke Williams, says: “The trainings have been so inspiring that our estheticians line up to go to any of them … It’s been a wonderful way to stay educated and keep everyone stimulated - and we just love the products. Beautiful, powerful products.”
Tip: Meet with your employee(s) before the tradeshow to come up with a game plan. What sessions will further their development? Who should they meet and why? Set achievable goals so they get the most out of their tradeshow experience.
Want to find out more about becoming an Eminence Organics partner spa? Learn more about partnering with us!
This article was originally written by Alisha Whitley in February 2018.