Healing Lifestyles & Spas magazine recently spoke with company President Boldijarre Koronczay and General Manager Attila Koronczay, headlining their article with “Éminence Organics Lives Up To Their Name - The Best Of Its Kind.” With our win this month for Best Skin Care Line - voted by spa professionals for an unprecedented eight years in a row - we can truly say that we’ve reached the pinnacle for professional skin care in providing the best for our customers and our environment.
Founded in 1997, Healing Lifestyles & Spas magazine is a premier online publication on health and spa culture. As experts in spa living as a day-to-day experience, Healing Lifestyles & Spas is a respected authority for readers who live healthily and mindfully.
Read an excerpt of Healing Lifestyles & Spas’ interview and find out more about how we strive to be the best in healthy skin care and green initiatives:
I love the name Éminence. How did the name for the brand come about? Can you tell me what the meaning of the name is to Boldijarre? Did Boldijarre know right away that this was the name for his company?
My family and I researched English words meaning “best in class” and “best of its kind.” We knew right away right when we found the word “Éminence” that this was the word that would stick.
Éminence products are “free of parabens, animal by-products, propylene glycol, sodium lauryl sulfates, harmful colorants and fragrances, mineral oils, petroleum and other harsh cosmetic chemicals.” The company is also extremely passionate about ensuring that not only their packaging, but also their offices, transportation and distribution are eco-friendly. Is there anything more Boldijarre would like to share regarding how the company continues to strive for this?
We are very passionate about green initiatives! Instead of offering parking spaces to our employees, we provide them with bus and subway passes. As a result, over 95% of our employees take public transportation to work.
We’re expanding our office and ensuring we source eco-friendly construction materials in addition to the solar panels and skylights in our current space.
For our spa clients, we print most of our materials on recycled paper and are developing more online and web-based versions of our brand and marketing materials. We are also conscious of our display pieces. For example, our newest shelf talker is made of bamboo. While this wasn’t the most cost-effective option, creating the piece from bamboo was the right choice because it is a very renewable resource.
How does Boldijarre embrace sustainability in the company?
In addition to our green initiatives listed above, we use fully dissolvable corn packaging (drop our packing peanuts in water and see what happens!). Most of our packaging is printed with natural ink. The entire office recycles and composts. And, of course, you’ve seen our signature Éminence jute bag at trade shows – we provide these to spa clients, estheticians and our own team for reusable shopping bags.
What makes the Éminence brand unique in the arena of green beauty and where does Boldijarre think it is headed?
Natural, organic and Biodynamic skin care is a lifestyle choice – and we take care to ensure we are living green principles in the office and sustainably through ideas like those above.
Read the rest of this article in Healing Lifestyles magazine.
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