Like all of us, spas have been navigating upheaval and uncertainty during COVID-19, but one thing they can be certain about is the oncoming wedding boom. With friend and family gatherings returning to our lives, celebrations like weddings are back and a potential driver for spa services. Is your spa set up for this demand? From wedding pedicure ideas to full body spa treatments, here’s some must-have services for pampering brides and providing them with an amazing experience.
Establish A Bridal Service Menu
Every bride wants to feel her best before the big day, so establishing a bridal side to your business is both rewarding and lucrative. In addition to the spa services you already offer, create a special menu marketed to the bride-to-be and her wedding party so they can look and feel their best. Anticipate the queries you may get in advance so that you can convince potential Clients by answering all their burning questions. Communicate this new package on a Bridal Service menu detailing what special services you offer, the price and any special add-ons. Questions your service menu should answer include:
- What is included in your Bridal Package? (A glass of champagne while pampering is always a nice addition)
- Can you perform the service on site or can you go to the bride’s home?
- How much does the package or service cost?
If you’re stuck on service ideas, why not add a facial to prep for the big day? The bride, her mother and mother-in-law as well as the whole wedding party may all be needing a bridal facial to attain glowing skin. On your marketing channels and Bridal Package menu, remind Clients that the stress from the wedding planning might, unfortunately, show up on their skin. Encourage them to book a trial bridal facial a few months before the wedding day, and then to schedule the wedding facial a few weeks before the official day.
Here are some services that you can offer:
- Groomsmen, bride or bridal party services
Here’s a "glowing skin" facial idea from our very own Eminence Organics Product Services Team.
The Glowing Skin Facial
Step 1: Cleanse
Cleanse with the Mangosteen Daily Resurfacing Cleanser. Mangosteen is a super fruit that promotes natural radiance. This cleanser is formulated with lactic acid complex to gently exfoliate the skin and refine the look of pores to achieve more luminous complexion.
Step 2: Apply A Mask
Follow up with the Eight Greens Phyto Masque – Hot, which stimulates oxygen and blood circulation to reinvigorate dull skin. Paprika spices things up, resulting in a rosy glow. Celeb fan and Westworld actress Tessa Thompson left a glowing review, stating: “Eminence's Eight Greens Phyto Masque is really spicy and fantastic. You feel like you have baby skin after applying it.” Next, apply the Turmeric Energizing Treatment. Turmeric is a potent antioxidant that visibly brightens the appearance of skin and reduces the look of puffiness. What makes this treatment so special is the inclusion of uplifting citrine gemstones to help you feel energetic and glowing.
Step 3: Apply A Concentrate
To improve the look of dull and tired-looking skin, you'll need the Mangosteen Daily Resurfacing Concentrate. Just like our entire Mangosteen Collection, the formula harnesses the benefits of mangosteen to resurface the complexion, refine pores and revitalize the skin.
Step 4: Moisturize
A glowing facial wouldn't be complete without the Arctic Berry Peptide Radiance Cream. It contains a peptide illuminating complex to give the skin a smoother and more luminous finish.
Manicures, Pedicures And More
It’s a safe assumption that every bride wants to get a manicure and pedicure to show off their new wedding ring or bridal shoes. As a professional, ensure you’re up-to-date with the most popular nail colors and shapes people want for each season, as well as the most stylish nail art. Whether or not a bride knows what nails she wants, ask about the wedding dress and wedding ceremony aesthetic so you can make recommendations. Bridal nail ideas include the classic manicure, a French manicure or pedicure, or a paraffin hand treatment.
If your spa offers waxing and/or makeup, you could create a makeup package that includes eyebrow shaping and false eyelashes. The spa package options are endless!
Connect With Wedding Expos And Local Vendors
There’s nothing new about this concept: Building mutually-beneficial relationships can go a long way. Networking with local businesses and integrating yourself into the wedding industry helps you increase exposure and encourage referrals. If you set up a stall, wedding expo attendance also means collecting potential Client information so you can market to them later. With familiarity comes word-of-mouth recommendations. The next time a bride-to-be is getting her hair styled and asks about other beauty services, the hair salon might name drop your spa.
With this list of bridal spa package tips, you're equipped for the bridal boom that’s coming. Interested in even more resources? Find out about becoming an Eminence Organics Spa Partner here and the benefits we provide, including Social Media Packages and more.