Biodynamic® is making waves as the biggest thing in beauty - and PopSugar.com is the latest in a slew of high profile publications to take notice. With roots in holistic farming and a focus on purity of ingredients, it comes as no surprise that Biodynamic® beauty is getting plenty of buzz. As the first luxury skin care company in the world to attain Demeter Biodynamic® certification for our products, Éminence is proud to be a pioneer of this emerging trend.
With a global audience of over 100 million, PopSugar is at the top of its class. Keeping an ear to the ground for up-and-coming trends, the online magazine is a go-to publication for all things lifestyle and beauty. After receiving a “face-plumping” facial from Éminence president, Boldijarre Koronczay, PopSugar Beauty Editor Lauren Levinson had to learn more about our Biodynamic® ingredients, saying “I am obsessed with how glowy they make my skin.”
Read an excerpt of the PopSugar interview with Boldijarre and find out why Biodynamic® skin care should be part of your routine:
First of all, what is Biodynamic®?
Biodynamic® is the term that means "life in motion and balance" and was formally adopted as a farming practice by Rudolf Steiner in the 1920s in Europe. The basis of Biodynamic® farming uses nature's elements to grow crops with the harmony of the seasons and the alignment of the earth, the stars, and the moon. It's the way farmers have been growing plants for centuries.
Other elements of Biodynamic® farming include seasonal and annual crop rotation to keep the soil healthy, companion planting (some plants grow best next to others), no chemical pesticides (ladybugs are a natural option!), no genetically-modified organisms, and no synthetic fertilizer.
What are Biodynamic® beauty products?
Biodynamic® beauty products are certified by Demeter, the official certifying body for [all] Biodynamic® products. It holds the strictest standards in the world. Demeter standards even exceed government-mandated organic regulations. From the way ingredients are grown to over 200 processing and production standards, Biodynamic® beauty products undergo strict regulation and review before certification is granted.
What are the benefits of Biodynamic® beauty products?
Because of the harmonious way that Biodynamic® crops are grown with the land, they have been found to contain up to 13 percent more potassium, 20 percent more sodium, 34 percent more iron, and 47 percent more vitamin C than conventional produce. The high concentration of vitamins and nutrients found in biodynamically grown ingredients means that the Biodynamic® beauty products are that much healthier for your skin, imparting topical benefits without harsh chemicals.
Read the rest of this article at PopSugar.com.
The Biodynamic® process yields fruits, vegetables and herbs that are unusually high in vitamins, nutrients and active compounds. Éminence has harnessed these potent ingredients into our Beyond Organic Collection of Biodynamic® Products. Formulated with the finest gentle and rejuvenating ingredients, these premium products are the ultimate in pure, results-driven skin care. It’s no wonder they are award-winners, best sellers and celebrity favorites!
Click here to browse the full collection.
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