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The Masculine Spa Trend Taking Éminence Spas by Storm

Did you know that men represent about half (around 47%), of the spa-going population in the United States? It’s true - according to a study by International SPA Association (ISPA) Foundation, the past few years have shown a significant increase in male spa clientele.

Men have skin care needs too, from “manscaping” to custom facials, men deserve just as much pampering as their female counterparts. According to Philadelphia Style Magazine, a gentleman’s skin is constantly “taking a beating”. Shaving, daily sun exposure and sweating are all reasons why men need more skin care help than they realize.

Vanity aside, the benefits of spa treatments are more than “skin deep”. Spas offer rejuvenating services in a calm, tranquil environment that's free from the stresses of everyday life. "The number one reason both men and women visit a spa worldwide is to learn how to manage their stress. Men and women may deal with stress in different ways, but surprisingly, they both find spas as an outlet," says ISPA President Lynne McNees. "As a global society, we are experiencing more stress than ever before and seeking alternative ways to cope. Visiting a spa gives you permission to pause."

So whether it’s for the sake of beauty or health – we highlight 3 Éminence partner spas and some of the unique ways they’re tailoring their treatments to the male market: 

United States: 

Featured Spa: The Ritz-Carlton Lodge, Reynolds Plantation in Greensboro, Georgia

One of our spa partners, The Ritz-Carlton Lodge, Reynolds Plantation has created an exceptional environment for their male customers. Thanks to recent spa renos, The Ritz-Carlton Lodge created “The Gents’ Place”, a private room for men that features “a classic barber chair and a flatscreen television, where gentlemen can partake in shaves with old-fashioned steel razors, shoe shines, mustache trims, haircuts, and nail grooming” (American Spa). 

What’s the added bonus to experiencing a treatment at The Gents’ Place? During a 50-80 minute service, guests can sample complimentary tastings of bourbon (including the resort’s exclusive small-batch Woodford Reserve blend). Even their treatment names are inspired by the classy beverage and clients can request services like a “Wild Turkey” (brow shaping) or “Rusty Nail’ (manicure). We say, cheers to that!


Featured Spa: Novo Spa, Yorkville, Ontario 

Dubbed one of the Top 10 Locations for Men’s Spa & Salon Treatments" in Toronto, Novo Spa is the place to go for customized male spa services.

“Yorkville's Novo Spa has a whole slate of specialty services geared toward men, including a number of waxing offerings, a manicure and pedicure, and a 75-minute facial using Éminence Organic Skin Care products.” 

-Natalia Manzocco, Blog TO 


Featured Spa: Indah Health + Beauty Spa, Geraldton, Western Australia

This spa down under knows exactly how to tailor their treatments to the fellas. A section of their spa menu labeled “Gentleman’s Corner” features specialty services for men such as their custom 3.5 hour treatment called “The Chairman”. The service includes a visit to the steam room, full body exfoliation, a remedial massage and a “Man Maintenance Facial”

If you’re looking for specialized spa treatments for men, visit our Spa Locator to find an Éminence authorized spa in your area. 

For at-home care, see our selection of essential skin care products specially selected for men.

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