Why Everyone's Using Charcoal

Why Everyone's Using Charcoal

It’s one of the latest buzz ingredients to storm the worlds of health and beauty: activated charcoal. That’s right, charcoal has officially migrated from BBQ grills and onto our faces and even into our food and drinks. So, what exactly is activated charcoal and why is it so popular? We have the answers in this quick guide to the trending new substance and how you can use it in your body and on your skin.

The term “activated charcoal” refers to the treated form which is extremely porous and able to attract and hold on to chemicals (generalcarbon.com). Activated charcoal’s unique detoxification and absorption properties are what’s turning this little black secret into such an on-trend ingredient in both health and skin care products.

Here are 3 reasons to use activated charcoal in products:

1.    Attracts toxins
Feeling icky? Now you can swig a bottle of charcoal juice which acts like a magnet for your body’s toxins and flushes them away (well+Good). Sure, it’s unnerving to drink a bottle of black, gritty liquid but the makers of Activated Lemonade claim that their charcoal potion detoxifies and improves skin (PopSugar).

 2.    Holds toxins
Eating charcoal is actually not a new phenomenon. Activated charcoal is often swallowed to help treat cases of poisoning because of charcoal's ability to bind to chemicals and draw toxins from the body (WebMD). These days however, the presence of charcoal in food has sky-rocketed and its use extends beyond unpleasant cases of poisonings. From black macarons to charcoal-infused ramen, activated charcoal is popping up in your favorite snacks in hopes that the new ingredient will bind to general chemicals and rid the body of all unwanted substances. Charcoal cheese, charcoal donuts, charcoal layer cake – nowadays you’re in luck if you’re searching for some sooty-looking food to chow down on.

3.    Draws out impurities
One of the main aspects of activated charcoal is its ability to pull impurities out of the face and body. The Balancing Masque Duo in our new Balance Collection uses this very quality to deep-clean the skin, drawing out oil, dirt and bacteria. By using activated charcoal, the Balancing Masque Duo reduces the look of sebum on the skin and controls the appearance of oiliness. The charcoal component also refines and purifies the appearance of the T-Zone area.

 

Want to find out more about how we use activated charcoal? Read on about the Charcoal T-Zone Purifier in our new Balancing Masque Duo.

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